A new K-Beauty launch!
Meet Kaja Beauty, a Korean Beauty brand that’s exclusively launching in Sephora on Tuesday! This line has the cutest packaging and fun product names, like stacked shadows and a highlighter called Mochi Glow! I love all the pastel shades and pops of berries on the outer packaging and the actual formulas are all beautifully pigmented as well. I think they did a wonderful job with the variety of textures too, from bouncy highlighters, pressed glitter eyeshadows, and creamy lip stains to cushion blushes.
I received an incredibly generous package to review, so here are some swatches! In an effort to be less wasteful and pass on products I knew I wouldn’t wear (either because I’m so pale or just from personal preference), I didn’t swatch every shade. So check out the Sephora website because their swatches are great!
These are the adorable Cheeky Stamp Blendable Blushes ($24) in Coy, Bossy, Fiesty, and Saucy (from the open one clockwise). They’re a cushion formula and the top twists off to reveal a heart-shaped applicator. It’s dense and a bit hard, so I wasn’t expecting to like it, but the applicator is actually perfect for tapping the blush into your skin. You can also use it to apply a bit of the color and then easily blend with your fingers since the formula is so liquid.
Here’s my favorite shade, Fiesty. It’s a cool-toned pink that looks like a cute, natural flush on the skin. The bottom swatch is one press with the applicator, while I dotted the top one about five times. The packaging is a bit bulky compared to most slim blushes, but I actually appreciate how the applicator is built right in. Since I love their heart-shaped sponge, I can ditch my blush brush, which saves space and is perfect for travel.
These adorable highlighters make me think of Neapolitan ice cream! They’re too cute! The Mochi Glow Bouncy Highlighter ($19) comes in four shades that should work for any skin tone. Prizm (opened) is a duo-chrome pinky-peach – it’s a really fun shade. Toy Alien (front) is a cool-toned champagne. Luna (left) is a medium gold and Stardust (right) is a bronze shade. I think these have my favorite texture; they’re bouncy and smooth while still being shimmery and reflective. I’m not a big highlighter-wearer, but I think Prizm is a unique option that I’m excited to try out!
Here’s a swatch of the Cushy Vibe High-Pigment Lip Stain in Cashmere. I love that this formula is a true lip stain and not exactly a liquid lipstick; they don’t flake off and instead leave a popsicle like stain as they fade. You can use the doe-foot applicator to apply full on color or dab a tiny amount in with your finger for a pretty flush. You have to be a little more precise with the full on color since these are SO pigmented, but they last a really long time as a stain. Cashmere is a gorgeous berry that’s perfect for fall.
I love the name and packaging on the Beauty Bento Bouncy Shimmer Eyeshadow Trio ($21). They’re a conveniently stacked trio with a mirror in the lid. All of the shades are glittery and highly pigmented; I was really impressed with how reflective they are! There’s a bit of fallout to watch out for since they’re so glittery. I don’t own glitter glue, but that would probably help. Considering how many single shades at Sephora are $20, I think these are a great deal!
Here’s the Orange Blossom trio, which just screams fall to me. The top shade is more rose gold, while the middle is an orangey-gold, and the bottom is a bronze-ish brown. See how well they catch the light? I’m definitely going to be wearing these all over the lid.
While I’m normally drawn to warmer shades, the Rosewater trio is actually my favorite! I think the shadows are all so beautiful and I can see myself traveling with just this and two matte singles, light cream and taupe. The top shade is like a champagne, the middle is a light pink, and the bottom is a stunning burgundy. The way these reflect light is just mesmerizing.
Overall, I’m loving how playful and unique this line is! I would definitely recommend checking it out, especially if you see a shade you like in the eyeshadows or blushes.