Brow Gel Battle – Benefit Gimme Brow+, Glossier Boy Brow, and Beautaniq Beauty Fill + Tame Brow Gel

Comparing three brow tamers


I love a good brow gel. It’s such a simple step that really helps frame your face. My brow hairs are longer and can get a bit wild, so I need help taming, but I also have a scar in my left brow, so I like when a tinted brow gel can fill in a bit too.

Benefit’s Gimme Brow ($24) is a classic; I think it was the first of its kind with fibers in the formula to help volumize sparse brows while maintaining some hold. Gimme Brow+ is the new version and I kindly received this from the Birchbox team to create some content. Check out for this video on their feed if you’d like!

This new and improved version is vegan, paraben-free, phthalate-free and has a water-resistant tint. I got caught in a downpour last week on the way home from ballet and I’m happy to report that it held up very well!

What I love most about Gimme Brow+ is the tiny tapered brush. It helps with precise application and I find it holds enough products for both brows with just one dip of the wand. Benefit definitely has the best color selection, with eight different shades and a variety of undertones! The shade 4 is great for my deep brown brows as it’s just a tad warmer and adds dimension.

Then we have Glossier Boy Brow ($16), which has to be one of the most popular brow gels out there as it once had a 10,000 person waiting list! I picked the shade Brown at their Showroom here in NYC. Here’s 10% off  if you want to shop with my link!

I like the mini brush size and don’t mind the straighter shape on Boy Brow, although it does pick up more product than I generally need for both brows. I think the color is nice too; it’s quite dark and more cool toned.

The formula is a lot wetter compared to Gimme Brow+, which means it can transfer onto my skin easily versus staying on my brow hairs. For that reason, I don’t love filling in the scar on my left brow with Boy Brow; it doesn’t look as natural as either of the others!

With Beautaniq Beauty’s Fill and Tame Brow Gel ($12), the formula isn’t too wet or too dry. The color Brunette is pretty dark and neutral in tone. I love the bright green packaging and how affordable this one is too.

The brush is quite similar to the Benefit one because it’s also small and tapered. I think the very tip of the brush helps get some of the tiny hairs at the tail end of my brow and also means there isn’t too much product to disperse.

Fill and Tame definitely adds definition while still looking natural, but it’s not as long lasting as Gimme Brow+ in my experience (it’s also not water-resistant). My brow hairs start looking a tiny bit wild at the end of the day.

Both get my stamp of approval, but I would definitely recommend Gimme Brow+ most. If you’re on a budget, I think Fill and Tame is a pretty close second choice at half the price!

Join the Conversation


  1. Great post! I’ve used all three products and I like them for different reasons. The Gimme Brow is super user-friendly and I feel like I get my brows done super quick; just wish it was cheaper. I like how quickly the Boy Brow darkens my brows, although I totally agree it’s a rather wet formula that picks up too much product at first. And the Fill + Tame is pretty affordable & easy to use.

    Liked by 1 person

Leave a comment

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

%d bloggers like this: